POSITIONING & EXPLORATION

A step-by-step guide in discovering a path for the project

Positioning & Exploration: Text

Step 1: Identify Personal Traits

Core Values:
- Support the Arts, respect nature, and accept your insecurities (be truthful with yourself and never care about what people think).
Distinction:
- Performing arts (acting), persona of being serious or villainous, and an introvert (personally out of the spotlight).
Personality:
- Kind, sympathetic, helpful, compassionate, truthful, moderate and tenacious.
Organizations:
- Voiceless and Epilepsy Queensland.
Strengths:
- Perseverance in the establishment of lifestyle (the constant battle with medication for epilepsy), personal attributes (performance career wise and voice for nonprofits), open-minded, and dedicative.
Hobbies:
- Farming, sports (Aussie Rules Football), traveling, and outdoor extracurricular activities.

Positioning & Exploration: Text

Step 2: Metaphors (Setting the Theme)

Animal
- Elephant, mouse, or Horse
  - Elephant
    - Symbol of strength, power, its size, longevity, stamina, mental faculties, cooperative spirit, loyalty, wisdom, moderation and eternity.
  - Mouse
    - Symbol for being courageous, persistent, and can succeed where others could not.
  - Horse
    - Symbol for courage, freedom, power, independence, nobleness, endurance, confidence, triumph, heroism, and competition.
Plant
- Dieffenbachia
  - Known for persevering and in Brazilian culture, plant protects against negative energy.
Fashion
- A casual button up collared shirt with jeans and/or a half zip pullover sweater.
Typography
- Pier Sans
- Pier Sans is an off geometric font with low curves and straight cut lines. It was designed to look good on both large headings and long paragraphs. It comes in ten weights and styles for lots of possibilities. The large curves on the "P" and "R" make it look friendly and easy to read.
Orkney
- Sleek and elegant, this modern font is delightfully sublime.
- Orkney is perfect for modern designs from business materials to minimalist statuettes. Clean lines and neat corners are what makes this font so easy to use and a great choice for many types of projects.
Destination:
- Switzerland
  - The reason for this destination is due to the people and culture being known for:
    - Punctuality, Politeness and Friendliness, Homelife and Parenting, Environment and Activities, invitations and Table Culture, Art and Culture, Animals and Pets.
Instrument
- Viola or Cello
  - Viola
    - Deep sounding, but very prominent in its space and size.
  - Cello
    - Deep, modest, but very prominent in its space including size and distinguishable.